Our Grin Eyes Kids Lip Gloss is formulated with Shea Butter as our key ingredient to ensure lasting hydration. This lip gloss has a translucent finish with a light Purple tint. Our Formula is Certified Vegan, Non Toxic, Cruelty free & Approved safe for children by our Licensed Esthetician! We believe play makeup should be safe makeup! This gloss is exactly that, made with high quality ingredients!